Dave’s Killer Bread – Club Fed 2019
Role: Designer

After spending 15-years in prison, Dave’s Killer Bread’s (DKB) namesake, Dave Dahl, reinvented himself by learning how to bake. To bring this rich brand story to life and create an authentic connection to consumers, Mosaic created Club Fed - a pop-up sandwich shop in the heart of Toronto’s bougiest neighbourhood that didn’t just serve meals, but second chances. Staffed entirely by ex-cons and with a menu created by the infamous Marc Thuet of ‘Conviction Kitchen’, this two-week restaurant and Uber Eats experience was visited by thousands and shared by millions online.